Appreciation

Not too ago I was forwarded an email about a world class violinist who gave a street concert with a violin worth millions on a street street corner. The donation only (free) presentation was near the theater where the night before he sold out, selling tickets for hundreds of dollars each.  During the free concert only a handful of people stopped by to give him a few bucks. The music was beautiful, as it had been the prior evening, yet only a couple of people were actually able to fully appreciate it. This exercise in human perception, and appreciation, was purposely set up. Nobody knew the violinist, nobody knew the quality of the violin or of the quality of the music, even when they could physically hear it.

My point in writing this story is to make an analogy to Websites.  If search engines can't recognize you, or social media doesn't promote you, how are you really perceived? Or even found?

Let's face it, the Internet is getting ever more crowded and it is getting more difficult to get noticed. Search Engine Optimization (SEO) and using social media to work up a buzz does work now and it will continue to work in the future. It will be more important in the future!

Just think of the crowds that may have attended the violin street concert if the word had gotten out. Remember no marketing, no appreciation? SEO and social media outlets are functions of marketers for companies large and small; don't let the opportunity pass you by!

For those of you really interested in the true facts of the violinist, and the story behind it, it is true and verified on snopes so check it out for a good read!