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This Blog has been put together for my online Internet Marketing Class MGT 6777 that I am taking in fulfillment of my MAM/MBA degree through The College of St. Scholastica

Thursday, June 10, 2010

eBay under attack!

eBay will have some new competition on or around 6-21-2010 as Boocoo.com launches its new on-line auction site. Just today I saw my first advertisement in a local newspaper, with a launch date of June 14th. I followed the subdirectory  url in the ad and it is redirected to the boocoo.com main site. So is it the 14th or the 21st?  The media frenzy is starting to build. The first I heard about this site was back in March, and from what I gathered so far it looks like it is going to be a mix of eBay and Craigslist. Great idea I hope it works!

I have not used eBay in long time to sell anything because of the high fees; hopefully this site will keep the fees low and offer eBay enough competition to persuade them to lower their fees as well. Boocoo is allowing users to transfer their buyer and seller ratings over to their site.....interesting....wonder how that will pan out! 

Right now the Website is for invitation only. If anyone out there has access to a password please let me know, I would love to get a peek at what this new auction site will offer!

Stay tuned, I looking for a lot more hype to build up before the official boocoo,com launch!
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5 comments:

  1. Amy AlbersJune 11, 2010 at 9:02 AM

    WOW!!

    I haven't used Ebay or Craigslist in a really long, but am extremely interested - to see if Boocoo will "take over"

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  2. jame2010June 11, 2010 at 10:25 AM

    It's kind of sad to see where eBay ended up over the last few years. I used it recently to buy some Disney passes, but it's been a long time for anything else. I use to be on there all the time, but all the fees and new laws really hurt the website. To be honest I have used ioffer.com a lot over the last year. Maybe this new website will bring back some enjoyment eBay once gave.

    Thanks for the information!

    ReplyDelete
  3. AmberMGT6450June 13, 2010 at 8:11 PM

    soooooooo mysterious! They must be using the "password" to build energy around the site? I am curious to know how boocoo is positioning themselves against ebay? I want to get in and see what this website looks like and unleash my newly gained internet marketing skills on this website!

    ReplyDelete
  4. LJW_Marketing_MachineJune 18, 2010 at 7:32 AM

    If I had the opportunity to sell one of my fish tanks on ebay for 40.00 or place it on craigslist for free, which one am I going to take??? Ebay will probably disperse a wider search optimization for individuals looking for a specific tank to a much larger demographic, while craigslist is kind of determined by specific location. Either which way, enter my email, post the picture and I'm off in cyberspace to sell my tank for free!!!

    I, like Amber am very excited to test out Boocoo....Ebay has lost its luster.

    ReplyDelete
  5. Jim D.June 23, 2010 at 1:08 PM

    Which leads us to the most fundamental marketing issue: how to create and keep customers. Evolving products and services that blow-away the target market(s)means you never lose your luster.

    ReplyDelete

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