Target Web site review

OK I will admit it....I have never been to the Target Web site, at least that I can remember. My first impression is that it is way too busy, the font is way too small, and that there is way too much moving Flash animation, which causes the pages to load slowwwwlwy. The set up and style seems to be very 2006-ish to me. With updated content of course. Trying to be positive, I looked for some of the specific stuff that I would normally buy at Target, and what do you know it was actually fairly easy. So I would give the user interface (UI) a B. I said fairly easy, because I have had an easier time at other retailer Web sites.

As I was checking out the Web site I was reminded of something that I have used with great success before...my Target iPhone app. (more on that later). A lot of what is on the app is also on the Web site....or that's probably vise versa! But wait where's something notifying me that Target has a great iPhone app? With all the merchandising stuff jumping out at me, why did I have to go looking for info on the app? If I didn't have the app, I would expect Target would want me to know about.......they really need to promote their app more!  On a side note the Target Web site incorporate some great features that allows their vendors additional banner space and coupon saving opportunities. You know what that's pretty cool for some folks I am sure, but not that important to me; there's actually some of the same stuff on the app but it is so much easier to ignore!

And now back to Target app Why do they need to promote the app more?  Because it is awesome and makes their Web site look not as bad. And maybe that's why I have never been to their Web site; I have never felt the need because I all ever needed was on my phone. Did you know that they now incorporated a bar code scanning feature that allows you to make a list, get pricing, availability, and bunch of other stuff I am sure?

• Target is doing a great job at focusing on their target market, which would probably be my wife. But on the other hand they are also keeping us geeky techies interested in shopping too.
• I think overall Target is doing an excellent job in melding new and old technologies. The app obviously is using content and features from the Web site. Together they allow the consumer instant access to product info, store locations, and other pertinent info everyone needs to know.