Becoming a Bus Company - A Seth Gobin Review

Seth's blog  looking at the elements of the way companies run in comparison to a bus company shows a negative but realistic outlook on the way too many people do their jobs. His example of the way American Airlines treats their passengers is very common; but unfortunately, AA is not the only airline, acting like a bus company. It has become clear to me the last year or so that there are no airlines that care too much about their passengers any longer. Although I can only fly a handful of airlines out of the Twin Cities, I think I have utilized them all over the last 6 months,  and 2 not by choice, after Delta left me hanging! I fly almost every other week or so; my perspective is probably valid.

• Attitude is everything, think positive, smile, and good things will happen : )

OK this bit of advice will only go so far, for so long. There have been many days where I have to remind myself that I am very fortunate to have a good job allowing me to make a decent living and have a good life. There are other days where I have to remind others of the same thing. So we all have our ups and our downs and no matter where you work everyone has gripes. In the end the advice that Seth gives is easy to take action on. A little bit of positive attitude goes a long way in making a huge benefit for many people!

•  From a marketing perspective:

I think if I were ______ (insert your least favorite airline here) it would be great to start up a new marketing campaign highlighting how bad things appear, how easy they are to fix, and the changes that could be evident after the changes have taken place. It may be a tough pill to swallow but we all know that humor can go a long way and it is so easy to poke fun at yourself! So would highlighting your worst problems and airing your dirty laundry be better than just fixing the problems and moving on?